As Capetonians, we’re used to people saying either incredibly negative things about Johannesburg, or overly positive things.  It’s either “The crime is so bad that when I landed in Johannesburg we had to fly straight back because someone stole the airport”, or it’s “The people in Johannesburg are so friendly, by the time I had to come back, I’d added so many new friends on Facebook that Mark Zuckerberg had called me and suggested I become a fan page.”

I was walking around in Exclusive Books the other day and I reaslied two things.  Firstly, their name is ambiguous.  Exclusive Books could mean that these are books exclusive to the store, or it could mean that these are books which are particular cliquey and don’t allow other books to hang out with them.  Either way, the name doesn’t really make sense because Exclusive Books does have books which you’re able to buy elsewhere, and as far as I know, books are inanimate objects with very little concept of social exclusion and hierarchy.

Welcome again to my new blog section, Is This Funny?, where I post something and ask you whether or not it is funny.

From time to time I have been known to contract The Plague.  In reality it’s probably just the common cold, but people generally seem more sympathetic if you call it ‘The Plague’.  Very few people call me on my self-diagnosis, which I guess just means that I must look like the kind of person that could have convincingly spent the last few days in the 14th Century.

Which is truly the superior brand out there? With so many different brands of so many different products and services and even different brands of the same products and services, it is hard to decide which is the best without having a preference. That’s where slogans come in.